![]() ![]() From there, he opened his first Clark’s Frozen Custard Stand at 2020 W. Legend says that Joe Clark tasted frozen custard at the A Century of Progress world’s fair in Chicago in 1933-34. Sadly, the Brady Street location closed in 2008, and within a couple years, the other stands were gone, too.ģ. That’s what makes it so great, and that’s why Wisconsinites love it." Custard tastes a little different everywhere you go. "We put a lot of pride in our food and try to be unique with our custard flavors. The Schmidts also worked to create their own custard style. ![]() We don’t try to slather on a pound of butter, just use fresh ingredients to make it tasty as possible without overdoing it." "We do offer healthful selections like whole wheat bread, veggie dogs and veggie burgers. "The stuff we use is fresh and not processed," Mike told OnMilwaukee. ![]() In addition to classic burger fare, the Schmidts also catered to more health-conscious diners. Within a few years, the Schmidts had opened new locations on Kinnickinnic Avenue in Bay View (2004) and on Oakland Avenue, near the University of Wisconsin-Milwaukee (2005). at the start of the new millennium, and the sleek new custard and burger stand quickly grew in popularity. Kim and Michael Schmidt – who learned the business during two stints working at Kalt’s – opened Bella’s Fat Cat at 1233 E. Jessica’s – which called itself the "Wizard of Ahhs" – closed at the dawn of the 21st century and was replaced by a used car dealership and, later, a staffing service. Named in honor of 42-year South Milwaukee High School teacher Archie Starkey, it was a cheeseburger topped with a fried egg.Īlthough t it had remained popular for decades, renowned for its focus on creating a delectable vanilla custard, Al’s was renamed Jessica’s when Lach’s wife took over in 1990. Sometimes in advertisements, Al’s would claim to be the "Home of the Original Butter Burger," but that’s hard to verify, considering the number of long-lived Milwaukee institutions that serve butter-slathered hamburgers.Ī classic drive-in, Al’s boasted carhops and a variety of sandwiches, including cheese steak and the Starkey Special. Layton Ave., across from the airport on Aug. 8, here is a sampling of some of those places, adapted from the book, " Milwaukee Frozen Custard," written by Kathleen McCann and me and published by The History Press and available from all booksellers.Īl Lach, who got his start working at Leon’s, opened Al’s Frozen Custard at 524 E. On the eve of National Frozen Custard Day, celebrated annually on Aug. While some shimmered ever so briefly, others were pioneers that endured for decades, searing themselves into the memories of those who experienced them. ![]() He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.While the fame of Gilles, Leon’s, Kopp’s and Culver’s endures – and their legendary status continues to be further cemented in the Milwaukee psyche – through the years, dozens of other custard stands have come and gone. He has also won awards from the Milwaukee Press Club. In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He's produced three installments of the "OMCD" series of local music compilations for and in 2007 produced a CD of Italian music and poetry. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. Four more books, all about Milwaukee, have been published by The History Press. He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side. ![]()
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